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Site language : English - Français
Ref : 33205
Event :Precision Data and Programmatic Marketing

Dates :Tuesday October 19th, 2021 - Wednesday October 20th, 2021

Location :Online (Internet, Videoconferencing, ...)

Type :Conference & Seminar - International audience

Accreditation :--


Further information

The pharmaceutical sector is growing faster than in other parts of the world, where about 62% of marketers are using programmatic advertising for their brand campaigns. However, it is important for marketers outside of the US to be aware of regulations and policies that call for non promotional areas such as "disease awareness campaigns" and ensure that their ads are appearing at the right place by the right audience at the right time.

Our Programmatic Marketing for Pharma event will teach and ensure pharma marketers work within regulatory boundaries that promote a culture which encourages innovation, creativity without compromising compliance and focusing on patient and consumer centric approaches while learning new trends.

- Clarify the benefits of programmatic marketing and how it increases transparency, efficiency in your marketing budget, as well as speed and agility.
- Understand why programmatic strategies are being held back and draw key takeaways for your programmatic efforts.
- Discuss the tools in programmatic marketing from AI, Blockchain, 5G, and integrated marketing and how each can improve your marketing campaign.
- Navigate through healthcare regulatory pitfalls from each country for safe content targeted to your specific audience.
- Differentiate omni-channel vs multi-channel approaches and the benefits and challenges of each within your marketing strategy.


General Admission: USD 895.0

Time: 08:00 - 17:00

Further information

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Precision Data and Programmatic Marketing Medicine - Pharmacy
pharmamarketing, marketingstrategy, pharmamarketer, programmaticmarketing, marketingregulation, programmaticstrategy, aimarketing, blockchain
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